The doors opened at Le Loft, 3 Cour Berard in Paris’s Marais district on 30 September and will close on 7 October. Inside, there is a treasure trove of design talent, spanning womenswear, menswear, accessories and millinery. Welcome to the London Showrooms, organised by the British Fashion Council (BFC) and championed by Sarah Mower MBE.
Since 2008 the BFC has been providing a carefully curated selection of designers a unique opportunity to promote themselves outside London in a showroom environment. Every season the carefully selected group – comprising emerging talent, ‘New Establishment’ and guest brands – tours Paris, LA, New York and Hong Kong. They encounter local media, retailers, stylists and the broader fashion communities, promoting their talent and raising interest in their brands.
These show rooms are not open to the public so I feel enormously privileged to have gained an invitation to see them again, after first encountering them at LFW last February (and marvelling at the wonders of Lisa Tan’s beautiful millinery). I’m hoping to talk to the designers about their work, their inspiration and the challenges they face, so watch this space for more. In the meantime, check them out online (with the links below), on the BFC website or on Vogue’s site where you can find pictures from their LFW shows.
Here’s the list of designers represented: click on the names to see what they do and check out the stars of tomorrow.
Womenswear: Ashley Williams, Caitlin Price, Claire Barrow, Craig Green, Danielle Romeril, Faustine Steinmetz, Kit Neale, Helen Lawrence, Maharishi, Marta Jakubowski, Mary Benson, Matthew Miller, Molly Goddard, Nicopanda, Richard Malone, Ryan Lo, Sadie Williams, Sibling, THIS IS THE UNIFORM
Accessories: Fleet Ilya
Millinery: Piers Atkinson