This Thursday, Paris sees the opening of Ines de la Fressange’s boutique at 24 rue de Grenelle. I’m already wondering how soon I can plan a visit. In an interview for the French edition of Elle she describes the store as an amalgamation of the things she loves including homewares, beauty, stationary. What intrigues me, though are the clothes. They will be made locally in very limited editions, some using vintage fabrics. They will be classic items, more rarefied than her Uniqlo line but not Haute Couture. An offering like this seems perfectly attuned to a consumer jaded by marketing of mass produced clothes and concerned about the ethical integrity of those manufacturers.
A couple of summers ago in a tiny Provence vintage shop, I managed to acquire a pair of trousers made under her previous label. They remain one of my summer staples – the perfect pair of black broderie anglais trousers, flatteringly high-waisted and ankle-skimming to show off a sandal. Welcome back, Ines, its been far too long.